Posted February 8, 2017
API’s first-ever Super Bowl ad, announcing the launch of our new “Power Past Impossible” communications campaign, had a few folks online questioning the ad’s connection between oil and space exploration – questions we’ll show are off-base later in this post.
Confusion by some about oil and space flight actually points to the main thrust of the ad and the campaign: Natural gas and oil are much, much more than just fuels. Oil and gas are all around us – in paint, makeup, the components in bionic parts, life-saving medical technology, clean fuels, space suits and … rockets. When you start thinking about it, the list is virtually endless.