The People of America's Oil and Natural Gas Indusry

Energy Tomorrow Blog

power-past-impossible  oil-and-natural-gas  consumers 

Mark Green

Mark Green
Posted February 15, 2017

The point is oil and gas are much, much more than just fuels. We agree with UCS: Many Americans only think of combustion when they think of natural gas and oil. Thus, the Super Bowl ad – to help Americans see that countless products linked to oil and gas make modern living easier, healthier, more efficient and, well, modern. 

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power-past-impossible  everything  oil34  natural-gas 

Mark Green

Mark Green
Posted February 8, 2017

API’s first-ever Super Bowl ad, announcing the launch of our new “Power Past Impossible” communications campaign, had a few folks online questioning the ad’s connection between oil and space exploration – questions we’ll show are off-base later in this post.

Confusion by some about oil and space flight actually points to the main thrust of the ad and the campaign: Natural gas and oil are much, much more than just fuels. Oil and gas are all around us – in paint, makeup, the components in bionic parts, life-saving medical technology, clean fuels, space suits and … rockets. When you start thinking about it, the list is virtually endless.

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