The People of America's Oil and Natural Gas Indusry

New Ad: 'Brainpower,' Energy and a Better Future

Mark Green

Mark Green
Posted May 4, 2018

The message in “Brainpower,” API’s newest ad, is straightforward: The natural gas and oil industry leverages smart technologies, data analysis and more to safely and efficiently develop the energy Americans use to meet the challenges of today and tomorrow. Take a look:

An industry that already was pretty brainy has upped its IQ.

It’s one of the central themes we focused on in our 2018 State of American Energy report – that the women and men of the natural gas and oil industry are innovators who’ve historically used unique approaches to ensure that our country has the energy it needs to be secure, prosperous and prepared for the future.  In the report, API President and CEO Jack Gerard writes:

Energy from abundant natural gas and oil is catalytic – in Americans’ daily lives and also in turning society’s highest aspirations into reality. [The report] shows industry’s use of advanced technologies and innovation to produce the energy that improves lives and grows the economy while simultaneously advancing environmental goals.

As “Brainpower” highlights, our industry sees through rock, prints on steel, computes petrabytes and subtracts carbon. More here on the Power Past Impossible website.

Industry’s advances are led by the individual women and men of our workforce. Below, a sampling of videos from API member companies that show the reality of brainpower becoming horsepower. Here’s Jessica, an earth scientist at Chevron, talking about using data to optimize oil production:

BP is among a number of natural gas and oil companies that uses robot and drone technologies to more efficiently and safely inspect its operations, including its Thunder Horse platform in the Gulf of Mexico. Click here for a video look at the company’s robotic crawler.

In the video below, Brittney Day, a testing analyst with ConocoPhillips, describes the importance of her work in developing key computer applications used throughout the company – while representing the broad opportunity within industry for career-seeking professionals:  

Watch for our new ad on digital channels such as Hulu, YouTube, news sites and social channels, as well as on television (CNN, Fox News and MSNBC). 

To find out more, text ENERGY to 73075.

Stay tuned, there'll be more in the weeks and months ahead.


Mark Green joined API after a career in newspaper journalism, including 16 years as national editorial writer for The Oklahoman in the paper’s Washington bureau. Mark also was a reporter, copy editor and sports editor. He earned his journalism degree from the University of Oklahoma and master’s in journalism and public affairs from American University. He and his wife Pamela live in Occoquan, Va., where they enjoy their four grandchildren.