Jane Van Ryan
Posted February 26, 2010
If you've been watching the Olympics and a few other programs on television recently, it's quite possible you've seen API's most recent ads. Nick Snow of the Oil & Gas Journal saw the ads and wrote a column about API's advertising and outreach efforts.
Nick's editorial focuses on the ads about the administration's proposed 2011 budget that would slap new taxes on the industry. As Nick observed, "The messages are brief and simple. They feature everyday people saying new taxes of any kind don't make sense during a recession."
Nick also said the ads are a "nice step" beyond the newspaper ads we've placed during the past several years.
We invite you to visit our YouTube channel, watch the ads and send us your comments.
ABOUT THE AUTHOR
Jane Van Ryan was formerly senior communications manager and new media advisor at the American Petroleum Institute (API), where she wrote blog posts and produced podcasts and videos. Before coming to API, Jane managed communications for a large science and engineering corporation, and for a top-tier research and engineering university. A few years ago, you might have seen her in your living room when she delivered the news on television. Jane officially retired from API in 2011 and now freelances as an independent communications consultant when not gardening at her farm in Virginia.